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Nick Garner digs down into the financials of a white-label bitcoin casino, which may not bear much resemblance to some white label casino the scenarios being painted by providers, he warns. Nick Garner is founder and CEO of Oshi casino. His iGaming journey started inwhere he was In my last article for iGB Affiliate, I discussed the pros and cons of setting up your own white label casino.

Fortunately, Tom Finlayson my CTO and Aferdita Pacrami the CEO of my digital marketing agency felt the white label casino, so we started our first white label brand, Oshi. Having looked at the growth of bitcoin and the relative freedoms it gives consumers within iGaming, I figured white label casino would be a good place to start and so I decided to work with SoftSwiss as the provider and Oshi.

From there, we set up Tyche iGaming to act as a framework for building out more brands and reselling white label services. So I do my best to minimise it. I make calculated decisions white label casino on a manageable downside and a substantial upside. When I started Oshi, I said to myself it would be five years of click here grind to get this thing really working.

One site had a small on-site calculator giving these numbers, assuming a Curaçao licence which I have and 2, estimated users in Year 1 targeting Europe. So expect a long, hard grind as you build up momentum. Once we get a sense of typical customer values per acquisition, then we can start to spend more money on customer acquisition marketing.

Our strategy is slightly different to the majority of white label casinos in that we decided to release Oshi as soon as possible and learn from user interaction. From that, we will be able to work out whether we can acquire customers for a lower-than-average figure. Putting the rather optimistic figures of Figure 1 aside, these are some white label casino the white label numbers I do know about:.

SEO is white label casino good place to start, except for one big thing. You either have to be very good at black hat SEO to have a chance of ranking, or you have to have an engaging website. Today, Google is massively driven by engagement, rather than just links. But, if you do want to give it a go…. Go and white label casino all about SAPE links. Be able to set up several disposable websites and get to it.

A very rough estimate is £ This assumes white label casino finally rank, burn through a lot of cash white label casino some very powerful links and get relatively few conversions.

In other words, you have a brand. Cost of building a brand? Many of you demand tenancies and payment per acquisition. Just on the theme of risk, paying white label casino a fixed amount per acquired customer is very risky in my opinion. When I was at White label casino for four years, I used to sit beside the paid media manager, now a fairly senior executive in Google.

I noticed how many times he would be pitched by companies offering banner space. In order for him to work out who was actually a good source of traffic, he would have to rely on a mixture of his own experience and small-scale tests to see how the results came back. Other brands might, but what about yours? If you have another cookie cutter casino offering, then what on earth can be engaging about that?

If you find a good niche, you can get it down £ per click here. No advertising on Google. Saying that, there are a few specialists in black hat PPC who could take your money and help you. The catch is that Google is very sophisticated when it comes to filtering out certain advertisers, so therefore the people who do this kind of black hat PPC are equally sophisticated and white label casino therefore expensive.

The other thing to remember is that PPC is an auction and the price per click is mostly affected by the competition within that auction. I say mostly, because Google have something called a Quality Score which they can manipulate to adjust the price-perclick upwards across a whole segment if they want to. Typical cost-per-click is around £60 for good casino phrases.

He is also founder of the successful iGaming marketing agency 90 Digital and prior to that worked for Unibet and before that Betfair. All I know is that email providers are getting very good at filtering out spam and making this work would be a huge challenge. There is a huge and vibrant bitcoin community who are very reputation sensitive.

If you engage with the community and they trust you, it becomes a huge source of handy casino customers. If you get it right, acquisitions are Umgang casino in fort myers für cheap. I go back to the underlying theme of my previous article of having some kind of practical insights into the marketplace.

I think ground zero is knowing you can get converting traffic. In the next issue, I will talk about brand and casino deposit bonus codes it actually means in the context of a white-label casino. Copyright © iGB Affiliate. Registered in England and Wales. Bedford House, Fulham High Street, London SW6 3JW, United Kingdom.

Skip to main content. Events See all events. Topic Advertising and PPC. See all directory listings. Browse by category Sports betting affiliate program.

Skill gaming affiliate program. White-Label Casino Nick Garner digs down into the financials of a white-label bitcoin casino, which may not bear much resemblance to some of the scenarios being painted by providers, he warns.

Nick Garner Nick Garner is founder and CEO of Oshi casino. Risk I hate risk. Putting the rather optimistic figures of Figure white label casino aside, these are some of the white label numbers I do know about: THE NUMBERS Figure 1: EUR Revenue share advance deposit: EUR Licensing costs: EUR Estimated gross revenue y1: EUR Total revenue share: EUR Estimated net revenue y1: Acquiring traffic for the right price SEO is white label casino good place to start, except for one big thing.

But, if you do want to give it a go… Black hat SEO Go and learn all about SAPE links. Affiliates Many of article source demand tenancies and payment per acquisition. Paid media Banner ads When I was at Betfair for four years, I used to sit beside the paid media manager, now a fairly senior executive in Google. PPC No local licence? Community There is a huge and vibrant bitcoin community who are very reputation sensitive.

Where does this all take us? How to fight back against a penguin white label casino more. The constantly changing world of search more. Ben Robinson, Director, RB Capital white label casino. Get in touch Copyright © iGB Affiliate.


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